I call it: If youâve got even the slightest bit of creativity in your bones, it can be one of the easiest ways to write a lead ever. A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. :)". View Robert Lucas’ profile on LinkedIn, the world’s largest professional community. The clearer you are up-front, the happier you -- and your subscribers -- will be. View the profiles of people named Robert Lucas. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. Robert, A Lucas was born on month day 1902, at birth place, Illinois, to Eber Lucas and Mary, Belle Lucas. What do garbage men, a laundry room, and a cat all have in common? Spotify's 2019 Wrapped Campaign is a great example of this. You could include something like: You joining us today means you're tired of accepting the status quo of the fashion industry. See the complete profile on LinkedIn and discover Robert… You don't have to include bullets. Then, when I thought about sharing it with people, I started thinking: Surely, someone has discovered this beforeâ¦and when I point it out and call it this brand-new thing, people are going to sayâ¦, âRobert â you know weâve seen this shit before, right?â. I went through my 29x29 Sales Letter Project to see if I could find any examples of Fact-Stacking in my own writing. And you don't have to sell too hard. Robert Lucas Conversion Copywriter Nashville, TN. The main goal of Fact-Stacking is to build tension. Let them know it's safe. (Shoutout to Kyle Milligan for his incredible breakdown of this.). It's about your reader. 1002 others named Robert LUCAS are on LinkedIn. So I'm only going to send you good stuff, starting right now.". Iâve got a quick little copywriting tip for you. The writer just used facts about Trump and his financial statements (which have been hot-button topics) to grab the readerâs attention long enough to get to the most important part of the letter. Okay, so Iâll stop teasing you now and actually get into what the hell Iâm talking about. (You know, the one I've been referencing throughout this post.). So they continue reading. Lucas … That's why I've identified these six questions you should answer in your Welcome Email. 258 Followers ... I’ve got a quick little copywriting tip for you. Templates are great. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. Robert Lucas is a direct response email copywriter who helps companies earn more money with email. But it's one you should answer to increase the odds they'll read your emails in the future. Itâs less overt in that you know something is happening. Robert C Lucas will not be notified of your purchase. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. Then, you unsubscribe and start thinking it's all over... Until they show up in your inbox AGAIN the next day. What the hell do these things have to do with each other? It's easy to overcomplicate this, but here's how to make it easy on yourself (and your reader): Structure your Welcome Email around 6 simple questions. This is the perfect chance to get them to engage with your business a bit more. Nashville, TN. The goal of Fact-Stacking is to build tension. Robert has 6 jobs listed on their profile. This one is less random than Kiraâs, which makes it perfect for Money Mapâs older audience. Notice how Kira doesnât even have any sort of intro. Iâm not a kitty litter producer. At this point, it would be easy to turn the focus on yourself: "Here at XYZ, we're all about blah blah blah.". Hereâs another one from a Heatseekers promo from Money Map press. So â how do you actually do Fact-Stacking? And they want to find out that answer. (Youâve seen an Old Spice commercial lately, havenât you?). See others named Robert Lucas Robert’s public profile badge. (Emphasis added). You sign up for someone's email list and you immediately get bombarded by sh*tty emails you don't care about. Thanks! You've won. The Big Promise, which we were leading into, is that this new kitty litter is better for x, y, and z reasons. If you plan to email every day and they hate it every time an email shows up in their inbox...it's not gonna work out. They've made the decision to give you their email address. 1001 others named Robert Lucas are on LinkedIn. This is not a question your reader is consciously thinking about. Robert LUCAS. So, when you show up to the party, announce yourself clearly. Shift Extrusions Operator at Gradus. 11 min read. Do that, and you'll end up with a damn good Welcome Email. And my laundry room used to be my least favorite room in the houseâ¦, And I never understood why Mr. Whiskers was always licking his pawsâ¦. But another thing to consider is using a format like: This is helpful because it immediately reminds the reader where they know you from. Nashville, TN. Nashville, TN. If someone has just given you their email address, they're not used to seeing your name in their inbox. What will you do with it? ), In what cases should they unsubscribe? (You can do that later.). This is where you can talk about yourself... Why is being on your email list important for your reader? Tell them to go read the free guide you sent. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. They've taken a step forward by giving you their email address. Founder of Freelance Like A Pro. If you're like pretty much everyone else in the marketing world (myself included)... You've promised someone a free resource in exchange for their email address. And thatâs actually part of my fear. Tingnan ang kompletong profile sa LinkedIn at matuklasan ang mga koneksyon at trabaho sa kaparehong mga kompanya ni Robert. Photo by Christian Stahl on Unsplash. Help them understand what that means. Without tension, youâre not stacking facts, youâre just being boring, and people will stop reading. 1002 others named Robert Lucas are on LinkedIn. And thatâs not an âold peopleâ jokeâ¦. In fact, they work better when theyâre entirely separate from one another. I couldn’t write this article a year ago. shift extrusions operater at gradus. Background Personal life. We write to find purpose, stay sane, and try to make meaning out of life. Just give them the link. They all have some relation to the kitty litter. Because you HAVE to find out what the heck all these random statements have to do with each other. Here's a good example: Keep it simple here. But by the time they're done reading, you should have answered all of their questions... Or you're gonna create some frustrated subscribers. [NAME], you're no longer part of the problem. There's no confusion of: You COULD add a little context here too. But you should ask them to do something that helps them further understand the value of your brand. But you should give your reader a little detail about WHY they've made a good choice. Robert Lucas Conversion Copywriter. See others named Robert Lucas Add new skills with these courses. Get started Geni World Family Tree. And if you want more email copywriting tips... Click here to download my email copywriting guide, This is how your write a good email. (Click here and it will download instantly.)*. View the profiles of people named Lucas Roberts. You don't need them to name their firstborn child after you. And it sounds like an ugly, overgrown haiku, but I think you get the idea. Another one. Numbered lists are great. Robert Lucas. Robert Lucas . :). PublicRecords360 is designed to help you safely find people and learn about others. Hereâs my favorite example of Fact-Stacking, from Kira Hug of The Copywriter Club. By taking action to download your lead magnet or sign up for your email list, your reader has drawn a line in the sand. But questions 4 and 5 keep them engaged (in your Welcome Email and your future emails too). Even though the facts being stacked in this promo are related, theyâre still ambiguous enough to spark a sense of curiosity. So I'm only going to send you good Originally published at robertlucas.co. As a reminder, here are a few things you'll learn: One question you should ask yourself when you finish writing an email to make sure it has maximum impact, "HOLY CRAP THIS EMAIL IS A BANGER...AND I WROTE IT MYSELF! But let's be honest: They're not completely sold yet. A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. 1002 others named Robert Lucas are on LinkedIn. vSphere 6.7 Foundations: Storage ; vSphere 6.7 Professional Part 09: Backup and Recovery; Cloud Complexity Management for Multicloud Deployments; Now you're trying to get them to take a step toward the shallow end of the pool. 1001 others named Robert Lucas are on LinkedIn. When they are all seemingly out of left-field and your reader is thinking: What in the actual f**k is going on here? See others named Robert Lucas Add new skills with these courses. That's not perfect. They're going out on a limb here! Robert Emerson Lucas Jr. (born September 15, 1937) is an American economist at the University of Chicago, where he is currently the John Dewey Distinguished Service Professor Emeritus in Economics and the College.Widely regarded as the central figure in the development of the new classical approach to macroeconomics, he received the Nobel Prize in Economics in 1995 "for … Copywriting formulas and templates made me a better copywriter. DO NOT make this complicated. And I respect that. This next example is from Derek Halpernâs Sales Page That Converts course. Robert Lucas. More on that in a minute. Join Facebook to connect with Lucas Roberts and others you may know. Since this thing is so simple, Iâm almost forking positive somebodyâs discovered it before. ", P.S. Your Welcome Email is where you deliver that lead magnet. Robert Lucas Conversion Copywriter. That tension causes your reader to continue reading to find out what the hell is going on, propelling him to your Big Promise â which ties all your facts together. Donât let me be that guy at the party with spinach on his teeth. Robert Lucas is on Facebook. You want to find out the âsecretâ behind the facts. Readers keep reading because they have unanswered questions. "WE'VE been so lucky to share this time with YOU." Robert has 4 jobs listed on their profile. See others named Robert Lucas Add new skills … PublicRecords360 does not provide consumer reports and is not a consumer reporting agency as defined by the Fair Credit Reporting Act (FCRA). You've seen the damage fast fashion causes to the environment... You understand the devastating effect it can have on local economies... And you actually care about the poor families who produce the garments people wear every day. Join Facebook to connect with Robert Lucas and others you may know. What are you getting at? Robert has 4 jobs listed on their profile. Looks like you requested access to my ebook: This is how you write a good email. Include this LinkedIn profile on other websites. And they tie into the Big Promise that TCCIRL (not an affiliate link, btw) is an event you would regret missing. Stacking one fact on top of another. We found 1853 entries for Robert Lucas in the United States. You know thereâs some strategy or tactic behind these factsâ¦. (If you used bullets on your landing page, you could even include them here.). When this idea first popped into my head, it was really cool. Youâre presented with a series of seemingly unrelated facts. Whatâs interesting about this lead is that it focuses specifically on facts about Donald Trump â, But after the lead is done and the Big Promise is madeâ¦. They barely know you! September 3, 1932 - September 21, 2020 (88 years old) Spring Valley, IL Services By Barto Funeral Home - Spring Valley You eventually find out that they are all regrets. You got their email address. Hereâs a quick example off the top of my head for kitty litter: But now I think Iâm their favorite stop. Don't get greedy. This isn't about you. ", When you deliver that lead magnet, include a little bit of info about why it's important. Let's say you're a sustainable clothing brand. Specifically, itâs a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. 1003 others named Robert Lucas are on LinkedIn See others named Robert Lucas Robert’s public profile badge Include this LinkedIn profile on other websites Robert Lucas Graduate Mining Engineer. But you get the idea. Who are they now that they're a part of your tribe? You don't need them to buy a product yet. Get out there and write your Welcome Email. But I'll probably try to sell you something at some point. You have your reader's attention. Include this LinkedIn profile on other websites. Robert has 3 jobs listed on their profile. Ask them to send you a reply and let you know who they are. You've just met this person. Join Facebook to connect with Robert Lucas and others you may know. If you were to come at them with the level of curiosity Kira is slinging above, they might get too bewildered to continue. Get full address, contact info, background report and more! Robert Lucas Conversion Copywriter. This is your chance to reinforce their decision and show them WHY it was a good move. Robert Lucas Conversion Copywriter. Robert ay may 11 mga trabaho na nakalista sa kanilang profile. Your Welcome Email is a big deal. Make it easy to unsubscribe. Most of the time, I share helpful content. These facts donât have to support each other. And I have good news: Here's your free ebook. They've taken a step toward a new reality. Quick note: This article is not meant to throw shade at the writer who wrote these emails. Create a free family tree for yourself or for Robert Lucas and we’ll search for valuable new information for you. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. Robert Lucas Conversion Copywriter. And in my opinion, you shouldn't try to get anything else from them right now. It won't hurt my feelings. Jersey City, NJ Robert Lucas Why is the lead magnet they're receiving important? Theory is great. And I respect that. And I'm not sure those statements are facts, because I made that up on-the-fly. This time from an Agora Financial promo. Younger, more connected audiences are used to the absurd. I got a message on LinkedIn the other day from a financial advisor promoting a webinar he’s hosting in a few weeks. I have written a lot of bad copy in my day. Iâll leave it to them to figure out their own competitive advantages. Nashville, TN. Copywriter. | robertlucas.co. So this article is a commentary on the copy not the person… Robert Lucas (July 25, 1962 – November 23, 2008) was an American blues musician, singer, guitarist and harmonica player, who became the front man for the group Canned Heat in the mid 1990s and was also a solo artist. 4,305 records for Robert Lucas. Nashville, TN. A lot of people use their full name as their email contact name. Give them what you promised, because your goal now is to earn their trust. Every day, Robert Lucas and thousands of other voices read, write, and share important stories on Medium. My search was, for the most part, unfruitful, but I did find one example from Day 11 worth sharing. Curiosity Subject Line Templates. Just another reminder that knowing your audience is key. Because they need to do it, just like a hungry person needs to eat. Or encourage them to keep an eye on their inbox tomorrow, because you're going to send them something else they'll like. Itâs just a series of facts (my true opinions about shopping for clothes as a tall, thin dude in America) that hit on the readerâs pain points and leave him wondering: Okay â so whatâs going on here? But you keep reading to find out what it is. (Seriously. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. The name Robert Lucas has over 1677 birth records, 516 death records, 445 criminal/court records, 4936 address records, 787 phone records and more. So we're on the same page, I email my list at least once per week. To cause your reader to wonder: Because his desire to find the answer to that question is what will keep him reading. Don't get too quirky yet. This is probably the most basic example of Fact-Stacking we have. There's a question in their mind that hasn't been answered yet. So here they are. Find Robert Lucas in the United States. So your goal is to prove you're a normal, trustworthy person who does what you say you'll do. Read writing from Robert Lucas on Medium. Click here to get one 100% free (and simple) copywriting tip every week. They've inched toward becoming a new person. So if you're not cool with that, just click the unsubscribe button below. You're part of the solution. OPS Supervisor at Canada Post / Postes Canada. See others named Robert LUCAS Robert’s public profile badge. And they seemingly have nothing at all to do with each other. (In fact, you should actually tell some people to unsubscribe. You Can Quote Me: âQuotation Marks are Confusing.â, The System I Used to Write 5 Books and Over 1,000 Blog Posts, Why You Need to Stop Editing While You Write, The Best Way to Deal With Haters Is to Not Even Respond, Write like a journalistâââ6 AP style tipsâââPart 1, How I Write a Stupid Amount of New Content, Effortlessly, Hereâs What You Need to Do: Absolutely Nothing. Find Robert Lucas's phone number, address, and email on Spokeo, the leading online directory for contact information. Then, all you have to do is stack âem up and find a way to tie them to that Big Promise. Most of them are here to keep your reader happy. And that's fine. "As a reminder, here are a few things you'll learn: The 2 foundational elements of good subject lines (PLUS 3 examples of these foundational elements in action), The âTrail of Beansâ trick I use to write emails that keep readers engaged from beginning to end, How to inject personality into your emails with an incredibly simple âbest friendâ exercise, How to structure your email so people actually read it, One question you should ask yourself when you finish writing an email to make sure it has maximum impact". Let's say you're delivering a free guide called "This is how you write a good email. Robert has 4 jobs listed on their profile. Robert Lucas 1902 1966 Illinois South Dakota Robert A Lucas, 1902 - 1966. Exactly what it sounds like. Freelance copywriter and growth strategist with over $100MM in sales for health and fitness brands. While this one is more straightforward â it still keeps you reading. Simplicity wins. Because a reader's first impression of your company will stick with them for a while. She just starts throwing statements at your face. I'm excited for you. You'll both be better if you move on.). And I believe these email subject line templates could help you write better subject lines. No need to overcomplicate this. But what does this actually look like in practice? Promise. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. (It's what I do.). To make Fact-Stacking work, all you need is one Big Promise and a few random (or not-so-random) ideas. Iâll admit â itâs not my best work. Because a reader's first impression of your company will stick with them for a while. At this point, your reader has dipped a metaphorical toe in the water. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. It's an unknown. Tingnan ang profile ni Robert Ramos sa LinkedIn, ang pinakamalaking komunidad ng propesyunal sa buong mundo.